Latin America. Elemental Technologies announced that Hector Sanchez has joined the company as sales director for North America. Based in Miami, Sanchez will lead sales efforts in Mexico, Central America and the Caribbean region. Elemental has a growing customer base in Latin America, including Globosat, Vivoplay Venezuela, and Telecable Mexico, and serves more than 600 leading media franchises around the world.
With more than 20 years of sales experience in broadcasting, pay-TV and telecommunications, Sánchez brings a deep understanding of the media and entertainment industry across the Latin American and IP video region. Prior to joining Elemental, Sanchez served as regional sales manager for Grass Valley in Mexico, Central America, the Caribbean, Venezuela and key accounts in South Florida.
"Latin America features prominently in Elemental's worldwide growth and expansion. Hector and his extensive experience, along with the entire team in the region are vital in helping to transition customers to software-defined video-based infrastructures and fully leveraging Elemental's full suite of solutions to support the entire IP video distribution chain," said Dan Marshall. Senior Vice President of Worldwide Sales.
