Latin America. Exte launched Guaranteed Video On Screen, GVOS, a solution designed to transform the way digital advertising is conceived by ensuring that costs are applied only for complete, 100% viewable views, maximizing engagement and measurable impact for advertisers globally.
Thanks to its advanced technology, videos are automatically paused as soon as 1% of the creative is no longer visible, ensuring that the content is consumed in its entirety. GVOS combines innovation and sustainability with a focus on performance.
By streaming videos only when they are viewable, you eliminate unnecessary downloads, reduce carbon emissions, and align with global efforts to promote responsible advertising practices. This model offers an ecological and efficient alternative to traditional methods, optimising resources and reducing environmental impact.
The solution offers full support for video formats, allowing advertisers to tailor their campaigns with 6, 15, 20, and 30-second options, providing flexibility to tell stories in a personalized way.
In addition, ACE Interactive Canvas can be used, a highly customizable EXTE video format that combines videos with animated elements, and far exceeds the attention-grabbing capabilities of traditional videos. GVOS also includes advanced targeting tools that ensure your ads reach the right audience at the right time.
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