MADRID, 30 Apr. (Portaltic/EP) -
Nokia has invested in the Californian start-up Pelican Imaging with the aim of improving the cameras of its mobile devices. The Finnish company is investing part of its capital in the creation of new high-resolution cameras to attract Apple customers.
One of the reasons that can move the consumer to choose one phone or another is the quality of its camera. Therefore, Nokia wants to enhance this point in its mobiles. Apple's flagship device, the iPhone 5, features an 8-megapixel camera. Compared to other smartphones such as the Galaxy S4, with a 13-megapixel rear camera or the Nokia Lumia 920 with 8.7 pixels, it seems simple that the Finnish company can surpass the Cupertino company in this field.
Nokia is going to invest in the company Pelican Imaging, according to the Bloomberg agency, and achieve with this improve the depth of its cameras and the ability to create panoramas. It is a strategy to stimulate and differentiate their 'smartphones' from the Lumia range from the rest of the market and, thus, manage to reverse the fall in the number of sales and increase their market share.
In the first quarter of 2013, Lumia's sales were 5.6 million devices, up from 4.4 million in the previous three months. However, both Apple, and other devices that have the Android operating system, managed to sell a much higher figure and, currently, control 90 percent of the smartphone market according to market research conducted by Strategy Analytics.
That is why Nokia has decided to invest in the company Pelican to be able to take advantage of its technology in the cameras of its mobile devices.
The use of multi-optics and a data mesh in a single image "is about to be commercialized and only Pelican has this software," Said Nokia Growth Partners partner Bo Ilsoe in an interview. "It's very complicated to create this algorithm and Pelican is one of the few companies that have mastered this technology."
Related links:
- Bloomberg:
