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Avid presents innovation in its platform and new products

Argentina. Avid will present an unprecedented rollout of important new products at the next edition of the Caper fair in Buenos Aires, Argentina, focused on a globally connected platform and cloud infrastructure that opens the doors to a new world of performance and profitability. 

To accomplish this, Avid has expanded its product range with a new production suite for MediaCentral that enhances the user experience, a new family of 4K/IP video servers, and the extended maestro graphics family. This among other announcements that include new cloud-based solutions, tools and services.

"At Caper, Avid is delivering on its promise of cloud solutions, which was made just six months ago at the 2017 Avid Connect Convention to help our customers and the industry at large more efficiently manage their content and enable new levels of creativity and flexibility to reach," said the Sales Director for Latin America. Ariel Sardiñas 

With the power of Avid's tools and services, and with the MediaCentral platform, Avid customers shift their closed workflows to open flows, stop using point products by adopting end-to-end solutions, and abandon their isolated operations to work as connected creative teams. At the Stand of Sistemas de Video Comunicación S. A. (www.svc.com.ar), Booth #D10 Hall 4, visitors will be able to see first-hand a good number of Avid's innovations, including:

- Publicidad -

•    The next generation media production suite: MediaCentral. — This fully customizable and modular platform offers workflows ranging from the simplest to the most complex for news, sports and post-production, to connect each user in a fully integrated workflow environment with a unified view of all their media. The MediaCentral production suite offers a revolutionary, cloud-based experience for the user; workflow modules and applications for the management of writing, production, news, graphics and audiovisual material, and a wide range of services for media and facilities to connect with partners.

•    MediaCentral | Cloud UX. — A user-friendly, task-oriented graphical user interface that runs on virtually any operating system or mobile device and is available to everyone connected to the platform.

•    Certified offers of cloud services in Microsoft Azure for news, post-production and the management of audiovisual material.

•    The latest innovations incorporated into Media Composer®, including the MediaCentral | Dashboard for Media Composer, the Media Composer I Cloud VM license offering, and the Media Composer option | Cloud Remote for greater application deployment flexibility.

•    Sibelius® | service Cloud Sharing (included in the Sibelius 8.7 app). — Allow composers to share musical scores with their own personal space in the cloud, include scores on a web page and invite anyone who wishes to see their works to perform their compositions using any device.

•    The Avid FastServe family of video servers. — Building on the rich heritage of industry-leading AirSpeed® and Playmaker™ video servers, the Avid FastServe family is tightly integrated into the Avid MediaCentral platform to be part of the industry's most comprehensive UHD/4K workflow.

•    The Maestro graphics family. — A powerful, more unified line of graphics products that offers deeper integration with the Avid MediaCentral platform, enabling content creators to work faster and more efficiently, and helping them stand out their brand to differentiate themselves from their competition and build loyalty in their audience.

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•    MediaCentral solutions for post-production. — Enable small and medium-sized creative teams to improve collaboration and deliver their best work faster, being able to work more efficiently with 4K and other demanding formats.

•    MediaCentral solutions for news. — Enable broadcast companies to deliver breaking news first across all consumer platforms, and accelerate all aspects of the media production workflow.

•    MediaCentral solutions for sports. — Equipping sports venues and sports broadcast companies with tools to optimize the delivery of UHD content, with 2D and 3D graphics on television and on the wide range of devices now used by sports fans to follow their teams.

•    Avid Artist | DNxIV™ - . — Interface that offers a wide number of analog and digital inputs and outputs to connect to today's various media productions, and that is compatible with many professional video, audio, visual effects and graphics editing software applications from Avid and other companies.

•    Avid NEXIS® | PRO. — Storage that now scales to up to 160 TB —double its previous capacity—giving small production centers the ease-of-use, safety, and performance benefits enjoyed by our largest Avid NEXIS customers.

•    Avid NEXIS | E2.— Storage that now supports solid-state hard drives (SSDs) to deliver the highest performance required when working with multiple ultra-high-definition media streams in real time. In addition, Avid NEXIS Enterprise systems can now be scaled to 4.8 PB of raw storage, taking advantage of the new 100 TB Media Packages.
 

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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