Brazil. Ross Video has had steady growth in the Brazilian market and is now executing a strategy to further strengthen and develop its presence in the region through partnership with Alliance Technologies.
Alliance Technologies, under the leadership of Mauricio Belonio and Fredy Litowsky, has enviable experience in the design and implementation of streaming solutions, and brings many years of experience and knowledge to the table. This agreement will allow Alliance to expand its range of world-class offerings and bring Ross Video's range of live production solutions, the broadest in the industry, to customers in Brazil.
Commenting on the deal, Jason Barden, Ross Video's Sales Director for Latin America, points to shared values as a key factor. "Freddy and Mauricio share the same core values as Ross Video and have grown their business by putting the customer first. The combination of our innovative portfolio with Alliance's dedication to the Brazilian region will provide our customers with unmatched levels of product and service quality."
Both Fredy and Mauricio of Alliance Technologies are equally excited about the new partnership. "Ross Video's emphasis on value is very appealing to content creators who are increasingly pressured to work more efficiently on tight budgets. Our customers face a variety of business, technical and creative challenges on a daily basis, and the Ross range gives us the tools to help them meet these challenges."
