Latin America. Focused on the optical sector of the TV and film industries, Schneider-Kreuznach offers a wide range of lenses for cameras of the main brands, such as ARRI, RED, Sony, Canon, Blackmagic Design, among many others. Although still with a moderate presence in Latin American markets, the company is looking to expand its business in the region, said Niki Mustain, Sales Manager at Schneider-Kreuznach.
"As a global company we handle several product lines. In this NAB 2018 we show our FF-Prime lenses, lenses of the Xenon line, our classic Super 35 optics; also our Xenon full frame lenses. We also have filters for television and cinema, which is our next showcase of products in this show; we have some new filters that will be launched this year and we add to our secondary offer – although no less important – very appreciated by the way, with an anamorphic variety, as well as a rainbow one that emulates the lenses without coding as a multicolored feature, "described the executive.
Mustain mentioned Schneider-Kreuznach's presence in Latin America: "Latin America is not a market in which we have developed. That's in our short-term plan in the coming years; expand our offer for Latin America and even other markets. We need to have a presence, definitely.
He said that they already have some customers in the region: "In Mexico we have a good establishment of our business and I am sure that we have good contact in Brazil, in Colombia and a modest position in Argentina. Of course we are looking to attract other countries to our business, however through these countries we can reach others within the region."
Text written by Vladimir Martínez, special for TVyVideo+Radio.
