Mexico. On December 21, 2016, the General Guidelines on the Defense of Audiences were published in the Official Gazette of the Federation of Mexico - the government gazette - where it was established that free-to-air TV broadcasts must have the option of closed caption (written subtitles) mandatorily no later than August 14, 2017.
Gilbert Felix, Director of Broadcast Sales for Latin America at ENCO, said: "Mexican broadcasters know they need to do something about the issue of closed captioning to put it on the air; it is necessary because it is a legal, regulatory issue. We are doing tests with different customers. Excellence in Communications and Services has had the equipment for a year and customers in Mexico can try them. So that when they make their decisions we want them to opt for our products."
At Expo Cine, Video y Televisión 2017, held in Mexico City, he said: "The issue is that they have not yet made decisions, but we are close to that. And we tested them all the whole equipment, for example with the encoder, because they never used that. That in the future is going to be an investment. The advantage of our teams is that they can always be improved, adding local words, then our team is always learning, improving the text. Because many times it is difficult to distinguish local or indigenous words."
And he mentioned the options offered by ENCO: "We also started working with new platforms, such as the cloud. We presented it at NAB and now we are finalizing the latest version, which will be slightly more expensive, because we are going to charge by the minute, not by the hour. The difference is the delay and the output mode of the text, which is better and faster. So we're going to give them the two solutions: the physical team in Caption 3, and the enCaption 4, which is the cloud."
