Latin America. The use of virtual sets in television recording in Latin America is increasing and one of the difficulties of these systems is to ensure that the image does not look false. To fix this problem, Ross Video released its first camera, the Acid.
Jason Barden, sales director for Latin America at Ross Video, explained to TVyVideo+Radio that this camera makes a difference because it captures the Full HD 4:4:4 image, making the captured color information sent 100%. allowing you to create virtual images with higher quality.
"Cameras open up new markets for us and allow us to offer today a complete video production solution from capture to final printing. This goes hand in hand with Xpression and the new tools designed for this system," he added.
He also commented that at the end of March they successfully participated, together with the América TV channel, in the coverage of the first round of the presidential elections in Peru, using Xpresion combined with their robotic systems and the design of the virtual sets.
Finally, Jason Barden pointed out that the Latin American market has not been easy due to the revaluation of the dollar, but they managed to close the previous year with growth and also expect to do so in 2016, bringing customers cost-efficient solutions. In addition, they have strengthened the team that serves the region, with staff based in Brazil, Chile, Mexico and directly in the factory.
