Latin America. Building on its long-standing relationship with SAM, global rental house Gearhouse Broadcast has announced the purchase and availability of 14 Alchemist HD SDI converters for its customers.
These teams are in strong demand for broadcasters producing in high definition for coverage of the upcoming Rio 2016 Olympic Games in Brazil this summer and the UEFA Euro 2016 football championships held in France in June. This purchase is in addition to Gearhouse's current fleet of nine Alchemist units, which now number 23.
Headquartered in the UK, Gearhouse Broadcast has been serving the broadcasting market for 20 years with offices in Paris, Qatar, Australia and the United States. The Alchemist converter offers unmatched quality that puts Gearhouse ahead of its competition and offers its customers the best possible options within their high definition productions. This is very shocking in a context of live sports production.
Edward Tischler, Project Manager at Gearhouse Broadcast commented: "We have been using Alchemist for several years now and are continually impressed with its clean and detailed format. We are delighted to continue our relationship with SAM. We have had a significant number of broadcasters contact us to rent Alchemist, and we expect interest to grow as these two major sporting events approach."
Alchemist ph. C-HD provides broadcasters with a complete, single-box solution that seamlessly converts between streaming standards and 1080p, HD and SD formats. It is based on ph motion estimation technology. SAM-owned C to deliver the best possible quality in a live streaming environment.
Neil Maycock, Sam's Executive Vice President of Marketing commented: "A good converter is essential for live sport broadcast because the quality of the final broadcast output must be perfect. The fact that broadcasters around the world are entrusting their HD content to SAM's Alchemist as coverage of the Rio 2016 Olympic Games and the UEFA Euro 2016 football championships is a testament to the performance of the product and the impressive image quality it generates."
