Latin America. A new portfolio of services has arranged the company Megatrax Music Production for radio stations, after the signing of partnership agreements for radio image services with two important companies: IMGR and Tirade.
Together with MegaOne, a Latin imaging package that owns the latest pieces to work with sounds for Regional Mexican Radio and a "PPM" and Radium world, with effects and sound design pieces at the forefront, these new imaging options will give radio stations and networks in multiple formats a robust new selection of fully produced workpieces and much more.
Megatrax will now offer seven format options—"CHR," "Hot AC," Rock, Deportes, and Regional Mexicano with "News Talk" and Country packages; all ready to be licensed.
For "Hot AC" and "CHR" stations, IMGR goes beyond other imaging solutions. The combination of workpieces with voices helps to produce pieces that are totally ready to go on the air. In addition, IMGR provides a robust offering of workpieces, call-outs, song intros, and more—all in an easy-to-navigate, edit, and customize format.
When market competition is fierce and keeping listeners motivated counts, IMGR provides differentiation and innovation. IMGR Director Marcos Goodier commented, "We have 30+ stations in North America and are very excited to work with Megatrax to take IMGR to a higher level."
Tirade offers the ultimate in high-quality radio imagery for Rock and Sport stations. Tirade's content is updated daily—providing stations with timely, relevant, fully produced parts and with more content updates than any other service of its kind on the market today.
Phil Macko, Megatrax's Senior Vice President of Sales, has brought in these new imaging partners. He said that "Radio has always been close to the heart of Megatrax. We've seen changes in the needs of our radio customers, and for years we've been looking for the perfect imaging partners. Our standards of quality and sonic service are quite high, so the search was not easy. I am proud and happy to say that the search is over. Our partnership with IMGR and Tirade will provide world-class products to our radio customers. We are honored to be their partners."
IMGR is available through North, Central and South America excluding Canada. Tirade will be available to Megatrax customers throughout North, Central and South America.
For more information you can contact Willy Rivera, Director, Business Development LatAm, in [email protected] and [email protected]
