Argentina. Among the novelties that the company Media 5 will be presenting in Caper 2015, will be the new version of Media Asset Management (MAM), it is a system that encompasses content management, the management of video servers, character generators, recording systems, archiving, storage, among others.
Each client can customize the M-MAM, it is very important that they can manage all the administration of the multimedia content, such as videos, texts, audios, photos, images, graphics, etc. Depending on their requirements, they can define their own databases, relationships between different databases and processes; and its workflows and offers many more functions that allow the system to be adapted to the structure.
This system is particularly designed with the possibility that each user can make their own customizations; this allows the opening of new markets that need solutions of this type.
M-MAM is the necessary system in a television channel since it centralizes all the benefits. In addition to the administration of the entire Media, you can also generate the play out, graphics, Schedule, manage statistics and everything that is needed from the managerial point of view in addition to the technical and operational ones. M-MAM is flexible, has many applications and is a modern product and developed with the latest technology available.
Where are they pointing with this product?
To any application where content needs to be managed. These products are not only designed and designed for television channels but also for media audit companies, production companies or everything that needs audiovisual content management.
This system can not only manage, it can also define and generate decisions to be made at a certain time under certain circumstances, manage the file system with libraries, disk files or LTO. What the system does is the absolute management of the entire asset movement.
The vision is much broader and simpler from the point of view of the operation. M- MAM can manage a much simpler play out and all the systems that customers have in their operation of our platform automatically migrate to the upper system. Access to it can be done from any platform whether Windows®, Mac® or Android®
Who are the customers who already use this M-MAM?
At the UTREF (University of Tres de Febrero) it is currently fine-tuning, training users and making the migrations of existing content to the MAM of Media 5 according to the specifications they requested.
Currently Media 5 is the only Argentine company to develop a MAM for this market, with almost three years of development. He also managed to capture what they proposed from the beginning: to make a system in which users could configure and program the MAM according to their needs in order to maintain their respective flows in addition to being able to modify it over time.
"Our products target the medium or small business that does not have access to financially unattainable products. Without loss of quality and performance, we make a product that can be accessible and scalable that allows you to solve the various problems that arise day by day and then scale over time as you grow with the operation. In addition, being our own platform, the product can be adapted to the needs of each client".
