Latin America. Currently, the number of consumers watching live and on-demand TV through tablets, smartphones and other devices, is increasing exponentially. According to recent data from the Adobe Digital Index, 13 million viewers accessed their favorite TV content quarterly over the past year, more than twice as many as in 2013.
The growth of OTT devices is even more impressive as the number of viewers watching premium video increases 350 percent year over year. To help broadcasters and pay-TV providers refine video delivery through subtitled screens, robust content protection, and instant commercial insertion across TV applications and operating systems, Adobe is introducing the latest versions of Adobe Primetime.
This platform can authenticate 2.25 million viewers per minute, three times more than was possible just a year ago, and deliver considerable performance improvements with instant video release – up to four times faster than before.
In addition, Adobe Primetime now supports all major third-party DRM technologies to meet the challenge of protecting content in closed playback environments.
