International. Because users of the social network Twitter tend to constantly comment on television programs and in turn has become a means of dissemination and advertising for content, they have decided to keep statistics of comments on television events.
To achieve this, Twitter executives bought the company Bluefin Labs, through which they will be able to accurately track those who comment on television programs through smartphones and tablets, to evaluate their behavior and trends.
According to the information disclosed, Bluefin Labs is a company created in 2008 as a result of research by the Massachusetts Institute of Technology, MIT, through which you can measure what they talk about television broadcasts on social networks such as Facebook, Twitter and forums, analyzing whether the contents are favorable or unfavorable.
The idea of the creators and managers of the social network is to have scientific measurements that will allow them in the future to create innovative advertising pieces, with new consumer experiences taking advantage of the close relationship of Twitter users and television, since statistics maintain that 95% of users of the social network use it while watching TV.
One of the clear examples of measuring social media messages about a televised event was the Super Bowl, during which there were 30.6 million messages on Twitter and Facebook, and of these 3.9 million were linked to advertisements.
