Peru. The long lines and the displacement that must be made when a procedure or a management is required before a financial institution, are things that few people like to do, but now they can be avoided thanks to the new television banking service or TV Banking that began to operate in Peru.
This service allows you to carry out banking operations through an application available on smart TVs or Smart TVs, a service that allows you to carry out almost all banking operations, with the exception of transfers to other banks.
The pioneer bank in this service in Latin America, which at the moment is free, is Scotiabank. When presenting the application, Felipe Bedoya, channel manager of the bank, explained that this is the first application to offer all the services, because in Brazil there is one but it only allows you to consult some information, not make transactions.
The executive added that to access this service, the bank's customers must have a smart TV from Samsung, a technology manufacturer with which they made the agreement to include the application on their televisions.
Scotiabank has a goal of achieving 5,000 customers in this new service channel in the next 18 months. But meeting the goal will depend directly on the sale of smart TVs in Peru, which last year reached 30,000 units only from Samsung, a figure that for this year they expect to triple.
We will have to wait in which other countries in the region this service is established. It transpired that in Peru there are other banks preparing TV Banking, as in Chile.
