Pilat Media, pioneer in marketing solutions for airtime, which supports all aspects from the process initial of the proposal until the invoicing and accounts by pay, extends the reach of your flagship system by addition of technology to provide solutions personalized advertising for broadcasters and companies of telecommunications. The module, an improvement to the IBMS system (Integrated Broadcasting Management System) of the company, is a complete management solution for marketing of multi-channel airtime, traffic and programmes. It allows advertising to be automatically inserted according to the profile of the individual subscriber or the home, through all digital TV, IPTV and mobile TV platforms.
Targeted advertising
Pilat Media's new targeted advertising module for the
IBMS system offers a unique solution, capable of running automatically
both traditional advertising and targeted advertising on
the same system. Enhanced functionality, configured
ideally for broadcasting, as well as for IPTV and
mobile applications, it is equally efficient on platforms
linear as in non-linear ones. Advertising can be
specified for a home or consumer, a program
displayed, a time of day and a location, and delivered
together with the entire associated business process for your
reservation, airing and check-in.
The new functionality increases the potential of the revenue by monitoring, in real time, of the campaigns advertising, allowing quick adjustments in response to a change in purchasing patterns, in the behavior of the viewer or in advertising needs. Technology also alerts customers to buying trends of subscribers, which represents an opportunity to insert advertising of those products with the highest demand.
Non-linear support
Pilat Media also announced that its IBMS system now counts
with additional capacity to support non-linear applications.
The additional capacity will allow customers to maximize their
content resident on the IBMS system through alternate uses
on the new platforms, among others VOD, IPTV and mobile TV. The
advanced functionalities, an integrated analysis tool
which facilitates near real-time feedback, allows
customers adjust their schedules in response to data
consumer demographics and purchasing behavior
Observed. Capacity employs workflow engine
existing to support media preparation and
metadata. It provides support for the packaging of
assets directed to a specific programming.
