Sony (Stand C12411) will have on display at NAB the new HDVF-C30WR high-definition viewfinder, designed for use with many of the manufacturer's professional cameras and camcorders, including the Sony CineAlta F23 and F35 digital cinematography cameras.
The viewfinder provides production professionals with a versatile eyepiece that delivers superior levels of accuracy and color rendering, compared to previous models.
"High-definition capture requires a highly precise approach that allows the operator to see exactly the color and contrast levels when framing a shot," said Jose Alvarado, senior marketing manager for the Content Creation Group at Sony Electronics, Inc, Latin America Division. "This new viewfinder was created to be extremely flexible when used with many of the camera systems across our entire product line"
The new viewfinder has a 2.7" LCD display (6.86 cm, displayable area measured diagonally), a resolution of 960 x 540 pixels and a new image processor – the same one used in Sony's BVM-L230 LCD master monitor. It provides comfortable and accurate framing and focusing operations, allowing for more faithful color rendering, with improved and newly added auxiliary focusing functions. A flexible mechanical design minimizes interference between the lens and the viewfinder, especially when the viewfinder is attached to the F23 and F35 cameras.
Auxiliary features include 2x amplification (point by point) to smooth out diagonal edges, and a chromatic correction function of the frequency response. The levels are easily indicated by the color. Improved luminance transition (panel gamma compensation) and 3D LUT color space compensation help provide more natural-looking luminance and greater chromatic accuracy.
The viewfinder also includes an image inverter function (up/down and left/right). The selectable chromatic temperatures are 6500K (standard), 5600K and 9300K. A new mechanism protects the LCD panel when it is under the direct rays of the sun, while a polarizing filter and an infrared cut filter attenuate the energy of sunlight.

