NAB. Within the framework of NAB Show 2026, Sony Professional is preparing to offer much more than a technological exhibition. The brand reaffirms its leadership in the broadcast and film industry with a proposal that combines applied innovation, strategic vision and close collaboration with its ecosystem of partners and customers in Latin America.
From its booth C8401 at the Las Vegas Convention Center, Sony will show how its latest developments are already redefining the way content is produced, from more efficient workflows for news, agile solutions for live production, advances in imaging that expand creative possibilities, to an accelerated evolution in virtual production and immersive experiences. Technologies designed not only to respond to current challenges, but to anticipate the direction of the industry.
Beyond the show floor, Sony will roll out an exclusive agenda of strategic meetings that reflect its way of building the future together with the industry. The Technology Forum, one of the most anticipated events of the week, will bring together more than 300 attendees to learn first-hand about innovations, key updates and success stories in film and broadcast, in an environment designed for the exchange of ideas and high-level networking.
In addition, private spaces such as the Networked Live Meeting and the Broadcast Reseller Meeting & Awards are held, where leaders and strategic partners discuss priorities, recognize achievements and strengthen alliances that drive the growth of the sector. Events that confirm that Sony is more than a technology provider, it is also a facilitator of connections, collaboration and shared vision.
At a time when the industry demands greater agility, efficiency and creativity, Sony Professional arrives at NAB Show 2026 as a key strategic partner, ready to show, on and off the stand, how the future of audiovisual production is being built today.
