Brazil. Netflix celebrated the opening of its new offices in São Paulo, a perfect start to its 15th anniversary in Brazil. The ceremony, attended by co-CEO Greg Peters, brought together creative industry leaders, government officials and business partners.
At the event, the co-CEO highlighted the strengthening of Netflix's alliance with the Brazilian audiovisual sector and reaffirmed the country's importance for global entertainment and for Netflix.
"The opening of our new office in São Paulo is the next step in the path that our local team has charted over the past 15 years hand in hand with Brazil's creative community," said Peters. "We are very proud to work hand in hand with local creators and to witness first-hand how Brazil continues to tell stories that transcend its borders."
Economic impact
The new Netflix Brazil office is located in the Pinheiros district and is the only Netflix office in Latin America with exclusive company occupancy. More than 2,000 jobs were created during the construction and adaptation of the building, a process that injected 141 million Brazilian reais into São Paulo's local economy.
The new space was designed to support a growing team of nearly 300 employees across all areas of the business, and Netflix's workforce in Brazil grew by 20% in 2025 alone.
Over the past three years, Netflix has worked with more than 40 Brazilian production companies, strengthening a production ecosystem that is vital to the economy and culture alike. Thanks to the films and series released in 2025, more than 12,000 jobs were generated.
"It is a joy to share this important moment of Netflix with São Paulo and Brazil. We are living a very positive moment with this news and I am sure that, from now on, Netflix, or "Netinha" for our Brazilian friends, will continue to produce local content for Brazil and for the world," said Mayor Ricardo Nunes.
Also present at the ceremony were Pedro Guerra, chief of staff of Vice President Geraldo Alckmin, and Marcelo de Assis, executive secretary of Culture, Economy and Creative Industry of the State of São Paulo, among other authorities.
Cultural contribution
Netflix launched in Brazil in 2011 and premiered its first Brazilian series, 3%, a decade ago, in 2016. Since then, he has explored a wide range of genres, stories, and formats through titles such as Sintonía (a series set on the outskirts of São Paulo that aired for five seasons and will soon premiere his film); the film Caramelo (a touching comedy-drama that quickly became Netflix's most successful Brazilian title worldwide, surpassing 50 million views in less than three months); and the Los Dueños del Juego series, which entered the Top 40 of the most watched series worldwide in the second half of 2025.
This new chapter in Netflix's history in Brazil coincides with a period of great momentum for Brazilian productions on the platform. Between July and December 2025, the global audience for Brazilian titles grew by 60% compared to the previous semester.
In 2026, Netflix will launch Brazilian productions such as Radioactive Emergency (a series about the radioactive accident that occurred in Goiânia in the 80s), Brasil 70 (a miniseries about the Brazilian team that won the third soccer world championship) and Sintonía: The Movie (a spin-off of the series with five seasons). The company has also recently announced an extensive list of new productions, including:
- The Pilgrim, the film adaptation of the best-seller.
- Sua Mãe te Conhece?, a new reality show presented by Claudia Raia in which mothers and children face each other in a fun competition full of surprises for a prize of up to one million reais.
- A new melodrama directed by Mauro Mendonça Filho, starring Marieta Severo, Alice Wegmann, Nanda Costa, and José de Abreu.
According to Elisabetta Zenatti, Vice President of Content at Netflix Brazil, this performance reflects a constant trajectory of learning, investment and creative ambition. "We are deeply committed to telling Brazilian stories and, in many cases, these resonate globally precisely because they address universal themes," Zenatti said. "Striking this balance requires a genuine connection with audiences, strong partnerships with the country's most creative minds, and a culture that values autonomy, experimentation, and a healthy dose of boldness."
Supporting local storytellers
In addition to creating branded films and series in the country, Netflix is also committed to independent cinema through different types of agreements, from pre-licensing contracts to financial co-productions.
One example is The Secret Agent, the celebrated Brazilian film that received four Oscar nominations and has won multiple awards this season. Netflix has partnered with the producers to help finance the film and license it for Brazilian audiences to enjoy it on Netflix in the future, the co-CEO confirmed today.
"We support Brazilian films in multiple ways because we want to be the best partners and maintain flexibility so that local producers can decide the best way to carry out their projects," says Peters. "That's why we were so excited to partner with the producers of The Secret Agent to help finance the film and pre-license it for Netflix in Brazil."
