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AP adopts DaVinci for global news production

AP adopta DaVinci para producción global de noticias

International. The Associated Press (AP), the world's leading news agency, has migrated its global audiovisual editing platform to Blackmagic Design's DaVinci Resolve Studio.

This complex deployment includes several hundred licenses that support critical AP information operations, active 24/7, and enable the creation of more than 1500 projects daily.

"AP produces audiovisual material in more than 100 countries, distributing content every day to thousands of broadcasters, publishers and digital platforms," said Derl McCrudden, AP's vice president and head of global news production. "To support that essential journalism, we're working with DaVinci Resolve Studio to provide our journalists with state-of-the-art editing and production tools."

The implementation included extensive integration with AP workflows and added new DaVinci Resolve Studio features designed specifically for breaking news coverage. One of the most prominent is the ability to edit the footage while the recording continues, allowing journalists to start working with live footage directly from the AP MAM system, without having to wait for the file transfer to complete. This way, the recorded material can be edited and distributed within seconds of arrival.

- Publicidad -

AP also now uses DaVinci Resolve Studio's cloud-based system for distribution of presets and graphics, including templates, project settings, and export parameters. This eliminates the need for manual downloads and ensures consistency of visual identity and production standards across all agency offices.

Resolve has also integrated with AP's MAM system for flexible cloud rendering. By distributing this task across different cloud nodes, AP can automatically increase its capacity during major news events and scale back when demand drops. This reduces the reliance on local rendering by journalists and editors, keeping workstations free for creative tasks and optimizing infrastructure costs.

The management of the programme has also been simplified. With single sign-on and centralized license management, AP uses the Blackmagic Cloud to monitor, assign, and redistribute Resolve licenses to its users worldwide.

The transition included a comprehensive training program for AP journalists and correspondents, whose main goal is to tell stories rather than perform technical editing tasks. AP superusers worked alongside certified DaVinci Resolve trainers to develop an in-house library of on-demand tutorials, which allows staff to learn at their own pace and ensures sustained knowledge transfer.


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