Latin America. In October, Disney+ officially integrated Hulu in Latin America, marking another step in the Star+ rebranding process. Unlike the United States, where Hulu operates independently or through packages with Disney+, ESPN and HBO Max.
According to Fabric's most recent analysis, the Latin American launch was made as a complete integration within Disney+, with no price increases announced so far. In other regions, Disney+ continues to explore strategic bundle partnerships.
In EMEA, Atresplayer offers a joint plan with Disney+ in Spain, while in Germany, MagentaTV includes Disney+ within its Mega Stream package along with RTL Premium and Netflix Standard. In Poland, Disney+ is also available through Polsat Box Go.
In APAC, Disney+ currently operates in Hong Kong through Now Player and in Singapore through StarHub. In addition, additional partnerships exist in Japan, Australia, South Korea, and Taiwan. In Malaysia, the packages are offered through Disney+ Hotstar, while in India distribution operates through Jio Hotstar — where The Walt Disney Company holds a partial equity stake, although it is not the majority shareholder.
A global merger between Disney+ and Hulu is expected to take place next year with the aim of further optimizing the company's streaming ecosystem. Meanwhile, Hulu continues to operate independently in Japan, under a different ownership structure than The Walt Disney Company.
In the United States, the combined ad-free Disney+ and Hulu plan is priced at $19.99, while the package that includes Disney+, Hulu and HBO Max ad-free costs $32.99, offering users a savings of approximately 40%. During September, promotions were offered on the ad-supported, standard, and premium plans.
Content Catalog & Insights
From a content perspective, Disney+ in Latin America currently offers more than 3.1K movies and series, compared to more than 3K in the United States and around 3.4K on Hulu. When comparing Hulu USA with Disney+ Argentina, for example, there are just over 700 shared titles, which indicates a minimal duplication between platforms. This could open the door to a broader catalog strategy.
In Latin America, within the Hulu section on Disney+ – which replaced the old Star+ hub – approximately 91% of the available titles are Hulu Originals, while the remaining 9% are licensed productions. This composition highlights Hulu's role as a key provider of exclusive and premium content within Disney's unified streaming ecosystem.
In the United States, Hulu's most popular series during September and October included:
• Alien: Earth (2025, Hulu Original)
• Rick & Morty (2013)
• Chad Powers (2025, Original Hulu)
Market Outlook
Between 2023 and 2024, Star+ maintained a subscription market share of 7–8% in Latin America, while Disney+ ranged from 9% to 10%. The unification seeks to consolidate Disney's regional presence and improve operational efficiency.
It should be noted that in the United States, Hulu has a 9% share, positioning itself as the third largest subscription platform, behind Netflix and Prime Video, and ahead of Peacock and Apple TV+. Considering the ad-supported model, Hulu ranks second in the market (after Netflix), reaching an 18% share.
In addition, 9 out of 10 Hulu households in the United States are also subscribed to Netflix, and 1 out of 2 are subscribed to Peacock, Apple TV+ or Paramount+. The integration of Hulu into Disney+ in Latin America could, therefore, open up new growth opportunities for Disney+, attracting audiences that do not yet fully interact with the platform and expanding its reach through diversified content.
Strategic Perspective
This launch represents a key evolution in Disney's global streaming strategy, focused on simplifying user access, improving subscriber retention and optimizing its content libraries. By combining global scale with local relevance, Disney+ reinforces its leadership in the Latin American streaming market and moves closer to a fully unified global platform.
