Latin America. DTS, a wholly-owned subsidiary of Xperi, has launched an updated version of DTS AutoStage Broadcaster Portal, which gives broadcasters access to new detailed analytics data for their stations that until now was only available in streaming solutions.
The portal now offers audience analysis in 250 different markets in the United States, making it easier to gather more detailed information based on geographic segmentation, with a higher level of specificity than previous versions. Launched in 2023 and built on the DTS AutoStage platform, which is found in more than 12 million vehicles globally, with nearly 9 million cars on the road in the U.S. across 250 markets, the portal is the first global platform to gain insights into in-car radio audience data.
Broadcasters can now visualize, with pinpoint accuracy, audience data by station, by hour, industry, range and location in their core markets and beyond. The reporting options contain hourly stream, geographic heatmaps, and others, including the number of cars used for the listening report, with daily sample size updates.
Reports can show the trend by days, weeks, months, and quarters, as well as by hour for the selected day or days. Listening metrics include dwell time, engagement, tune-in occasions, or cumulative viewership.
DTS AutoStage Broadcaster Portal's coverage is robust across 250 markets, providing a comprehensive and current view of listening habits in both major and mid-sized markets. Major business areas include Los Angeles (more than 240,000 vehicles), New York (more than 233,000 vehicles), Chicago (more than 113,000 vehicles), Miami (more than 120,000 vehicles), and Philadelphia (more than 100,000 vehicles).
In addition to several midsize markets such as the Durham-Chapel Hill, North Carolina metro area (over 18,000 vehicles), the Santa Rosa-Petaluma, California metro area (over 11,000 vehicles) and Syracuse (over 6,800 vehicles) that are now well-defined and with visibility into adjacent areas.
Practically, with these new options, broadcasters can now see the performance of their stations beyond their main market, by recording the audience in areas surrounding those reached by their signal. For example, a station in New York can now measure turnout in the contiguous states of New Jersey and Connecticut, while a radio station in Syracuse can do so in the neighboring areas of Utica or Rome.
This increased visibility allows sales teams to explore advertising opportunities in new areas and thus convert the extra audience into additional revenue. And instead of waiting months for overdue reports, stations can see audience changes the next day, allowing them to respond and adjust their programming according to peaks in activity, such as live events, or timely schedule changes.
DTS AutoStage Broadcaster Portal is available for broadcasters broadcasting in analogue and digital. By providing a universal access platform, Xperi ensures that broadcasters of all sizes, from leading large markets to local community stations, can benefit from advanced in-car user experiences and analytics. Registration is now open, giving stations immediate access to data that optimizes their programming, strengthens their sales and deepens audience connections, helping radio compete more effectively in today's data-driven advertising market.
The new portal is available from November 1, 2025.
To register for the DTS AutoStage Broadcaster Portal, visit https://onboarding.connectedrad.io/
