Mexico. Exte has appointed Juan Almiron as the new VP Sales in Mexico, who will lead the company's sales strategy and business development.
Her main responsibility will be to design, execute and supervise commercial plans that reinforce Exte's presence in the digital advertising market, both with agencies and with direct advertisers, promoting long-term strategic relationships.
"Juan's arrival represents a key step for our operation in Mexico. His strategic expertise and extensive track record in media, agencies and ad tech will bring significant value to our clients and partners. With his incorporation, we continue to consolidate EXTE as a reliable and leading ally in innovation and brand safety in the digital ecosystem," said Irmgard Alcalá Espinoza, Country Manager of EXTE Mexico.
With more than 19 years of experience in the digital industry, Juan has a career in companies such as Televisa Univision, Teads, Affiperf, DataXpand and FOX Networks, managing relationships with clients, agencies and media. His comprehensive knowledge of the digital ecosystem and his experience in the development of new businesses, products and programmatic strategies position him as a benchmark in the Mexican advertising industry.
"I am excited to join a technology platform like EXTE, with the mission of strengthening the commercial strategy with solutions that adapt to the needs of the Mexican market in terms of technology and creativity. I also highlight the vision of growth thanks to the integration of new business partners that bring innovative solutions to achieve reach and relevance in a context saturated with communication that requires new environments for relating to consumers. It is a nice challenge to start being part of a team that is committed to innovation and excellence in the digital market," said Juan Almiron.
