Latin America. Ross Video announced the acquisition of advanced audio production software developer, LAMA, recognized for its innovative live mixing solutions.
This acquisition significantly strengthens Ross Video's suite of audio solutions and core audio technology, while adding a highly experienced team in audio solutions.
Software-based audio production
LAMA's software is designed to streamline live audio workflows, whether operated by experienced audio engineers or streaming content creators.
Designed for speed, flexibility, and integration, it supports use cases ranging from live streams and esports to corporate events and streaming. Its features address connectivity, mixing, and mixing automation with a modern, software-defined approach.
Proven in the real world, LAMA powered the Eurosport Paris 2024 Olympic Games and enabled SK Gaming to simplify esports audio with NDI® integration.
"LAMA was created to challenge the traditional complexities of live audio," said Ewan Cameron, co-founder and chief commercial officer of LAMA. "Joining Ross Video allows us to continue to innovate while expanding access to our technology through a trusted global brand."
LAMA's software will be showcased at Ross Video's booth 8.B91 during IBC 2025.
