Latin America. According to Eduardo Solana of TVU, AI is accelerating the transformation of the sector, reducing operating costs, optimizing resources and improving the viewer experience.
"When it comes to content production, we can see how AI can automate editing, including color correction," Solana says. "More and more we are seeing the use of tools to generate very realistic videos without the need for recordings on set or location."
Solana also highlights the use of tools such as Chat GPT for screenwriting, dialogue translation, and automatic subtitling, as well as content optimization to improve quality and focus. In addition, AI makes it possible to detect transmission errors and quality issues in real time.
TVU has a strong interest in AI and has already integrated tools that use it into its solutions. "We understand that to remain relevant in the market we need to continue innovating. AI is a very important part of our current and future solution development," explains Solana.
The company has implemented an AI layer in some of its solutions, enabling the recognition of faces, images and text in live content. This facilitates dynamic and targeted searches, as well as automatic notifications when certain faces or keywords appear.
Channels and production companies in Latin America are showing great interest in AI, albeit cautiously. "This interest is stronger in news, while in entertainment and traditional production there is still more dependence on the human approach," says Solana.
According to Solana, the future adoption of AI will depend on reducing technology costs, changing mindsets in younger generations of executives, and accepting AI-generated content.
Finally, TVU projects significant growth by 2025, driven mainly by the solutions of its Media Platform. "Solutions such as Remote Commentator, Producer, Channel and Media Hub are having excellent momentum so far in 2025. In the area of sports, 2024 was a year of record sales thanks to systems such as RPS, which is widely used for REMI and VAR production. I believe that 2025 will be another year of success and strong consolidation in strategic accounts," says Solana.
