Latin America. In the debate on the impact of artificial intelligence on the broadcast industry, Jorge Sobenes of Ross Video, assured that it will be more long-term than in the near future.
In conversation with TVyVideo+Radio he pointed out that "Beyond what manufacturers can develop, the real impact lies in how customers can take advantage of this technology to differentiate themselves and optimize their production processes. AI opens the door to less standardization, allowing customers to customize their workflows and improve their efficiency."
Ross Video takes a strategic approach to AI, prioritizing listening to its customers before implementing solutions without a clear purpose. "The company seeks to understand what users really need, rather than simply integrating AI because it's a trend," Sobenes explained.
That's why the company has integrated AI into tools such as Visionary, software that allows for automatic talent tracking with cameras from Ross and other manufacturers. This technology detects faces and bodies so that cameras can automatically follow presenters. In addition, the company has implemented AI in its own development processes to streamline the creation of new technological solutions.
Regarding the interest aroused by AI in Latin America, Jorge Sobenes indicated that "It is still poorly defined. " Although customers ask about artificial intelligence, they are often unclear about how they could apply it in their operations."
Finally, he indicated that Ross Video has maintained steady growth in Latin America and will continue to expand in the region. "In particular, they are focusing efforts on Brazil, a large but challenging market that requires time and resources to consolidate."
The company has been successful with its proposal to migrate to its graphics platform, offering a comprehensive solution that ranges from hardware and software to the adaptation of graphics packages and assistance to go on air.
