Latin America. Playlist Software Solutions launched Planner and Audie, two innovative solutions designed to revolutionize the broadcasting industry in Brazil and Latin America.
Planner: maximise the profitability of broadcasters
Planner is a cloud-based solution designed to comprehensively manage business scheduling, contracts, and announcements. This software allows broadcasters to:
• Optimize commercial blocks, ensuring the maximum use of every minute on the air.
• Automate the management of contracts and announcements, simplifying operational processes.
• Access an intuitive and flexible platform, adaptable to the needs of any station.
"With Planner, broadcasters can transform the way they manage their business resources, achieving greater profitability and efficiency in their radio station's bottom line," said Marcello Costa, COO of Playlist.
Audie: intelligent audience engagement
Audie redefines the relationship between broadcasters and their listeners by offering advanced tools to manage promotions, sweepstakes and interactions in real time. Among its main benefits are:
• Automation of promotions and giveaways with customizable rules.
• Multi-channel publishing, integrating social networks, blogs and RSS feeds into a single platform.
• Detailed reports that allow you to measure the audience and the impact of campaigns in real time.
• Customizable application that allows the broadcaster to adapt the platform according to its needs.
"In a world where connecting with the audience is key, Audie becomes the indispensable tool for broadcasters looking to build loyalty with their listeners and expand their reach," says Helida Carvalho, Sales Leader at Playlist.
And with the aim of expanding the channels of communication and information about its products and services for the entire community of customers, prospects and other stakeholders, Playlist Software Solutions also presents its new https://playlistsolutions.com website, where everyone can explore in detail the functionalities of these new products and discover the power of the solutions developed by Playlist, helping radio stations improve the quality of their content.
