Latin America. The Mediapro Group announced, within the framework of Integrated Systems Europe (ISE), a long-term collaboration with Google Cloud to create an innovation laboratory specialized in the application of generative artificial intelligence for the Media and Entertainment industry.
The first initiative of this lab is the development of a Creative Suite, a creative platform for generating images and videos with AI that will provide creative profiles with a private and secure environment for creation.
Presented by Juan Ruiz de Gauna, Executive Board Member of Mediapro; and Isaac Hernández, Country Manager of Spain and Portugal at Google Cloud, the collaboration includes experimentation with Gemini models to generate personalized assistants to the needs of creators.
