ISE. In collaboration with European LED display manufacturer Alfalite, Brainstorm demonstrated at ISE how virtual production with LED volumes is accessible not only to large TVs and production companies, but also to other content creators of all kinds, without compromising performance or visual quality.
Brainstorm also sponsored ISE's Connected Classroom space, dedicated to advanced and innovative technologies for Education and Presentations, highlighting the possibilities of the Edison Ecosystem for these applications.
At the Alfalite booth (4R300), Brainstorm presented InfinitySet Lite in Europe, following its successful launch at NAB NY in October. InfinitySet Lite is the latest addition to the InfinitySet product line, offering a simplified interface and toolset, while maintaining the same world-class quality standards that have made InfinitySet the preferred solution for virtual content creation in broadcast, film, and more.
InfinitySet Lite - Optimized for PTZ Cameras
Virtual production showcases a variety of workflows and configurations, some very complex and others much more accessible using PTZ cameras to deliver tracking information.
InfinitySet Lite has been developed to work seamlessly with PTZ cameras, providing all the tools needed to create exceptional virtual content, but avoiding the setup and calibration of tracking installations with pedestals, cranes, and other complicated setups. InfinitySet Lite starts with the basic features that allow any content creator to meet their virtual production needs using PTZ cameras, but can be upgraded to become a fully configured InfinitySet.
Connected Classroom and presentations with Brainstorm's Edison Ecosystem
ISE 2025's Connected Classroom space hosted a number of technologies targeting the Education and Presentation markets. Brainstorm will demonstrate the latest developments in the Edison ecosystem for creating immersive presentations of any kind for corporate and educational environments, including EdisonGO, a custom capture environment that provides video and tracking information from an iPad, or Edison OnDemand, which makes it easy to play a presentation in an immersive environment from a web browser. The company introduced EdisonAR, a new member of the ecosystem that allows you to create immersive live presentations using LED volumes and real-world scenarios.
"We are delighted to showcase a wide range of solutions at ISE," says Miguel Churruca, Brainstorm's Director of Marketing and Communications. "Attendees will be able to see how our broadcast and film products provide solutions for the creation of the highest quality virtual content, while our Edison Ecosystem addresses the specific requirements of corporations, educational institutions and other content creators."
