Latin America. With the goal of making its ALEXA 35 camera system more accessible to a wider range of users and production types, ARRI introduced a new entry-level model and flexible licensing.
The existing camera, with all its software-based features, will now be known as the ALEXA 35 Premium model, and joins the new, lower-priced ALEXA 35 Base model with a set of basic features that can be upgraded via temporary or permanent licenses. Costs are further reduced with the new Codex Compact Drive Express for ProRes recording.
In terms of hardware, the ALEXA 35 Base model is identical to the ALEXA 35 Premium model, except for a blue scroll wheel that will help identify Base cameras in rental homes. Both models feature the same Super 35 sensor, industry-leading 17 stops of dynamic range, REVEAL color technology, and ARRI image quality.
Key features of the ALEXA 35 Base include ProRes recording at up to 60 fps in 4K 16:9 and other formats, ARRI Look File (CDL and 3D LUT) support, sensitivity enhanced modes up to EI 6400, and three independent 10-bit monitoring outputs in SDR and HDR color spaces.
While the ALEXA 35 Base's feature set satisfies the current recording requirements of many customers, ARRI's new feature licensing concept makes the camera future-proof because users can unlock specialized, high-end features when they need them.
Each of the licenses can be installed for seven days, 30 days, one year, or permanently, so that owner-operators can activate them for a short-term job, a longer-term project, or a new career direction. The ALEXA 35 Base model will adapt and grow with the customer, giving them a more accessible route to ARRI image quality and also helping them progress.
The five individual licenses are: '120 fps' for higher frame rates; 'ARRIRAW' for uncompressed image quality; 'Open Gate/Anamorphic' for the full area of the 4.6K sensor and anamorphic modes; 'Pre-record' for up to 20 seconds of buffered pre-recording before pressing the record button; and 'Look' for ARRI textures on the camera, the ARRI Look library and custom color management.
With these five licenses installed, the Base model becomes a full-featured model of the Premium model. There is also a temporary or permanent Premium license that combines the five individual licenses into one budget package. If purchased permanently, without having previously installed any other license, the customer will not have spent more than the price of a Premium model.
The base and premium models of the ALEXA 35 are now available for order.
