Latin America. Riedel Communications has appointed Jason Barden as the new Regional Sales Director for the Central America, Latin America and the Caribbean (CALA/LATAM) market. With more than 20 years of experience in broadcast technology, Barden has held a variety of roles, from technical specialist to sales, and has spent more than a decade dedicated to live production in Latin America.
Headquartered locally in Mexico City, Barden will be responsible for expanding Riedel's presence in the region, developing relationships with key customers and driving sales of the company's innovative communications, networking and live production solutions.
"Jason's strong track record in live production, technical knowledge and experience, as well as his deep understanding of the CALA/LATAM market, make him an invaluable addition to our team," said Joyce Bente, President and General Manager, Americas, Riedel Communications. "He has demonstrated his leadership ability by growing the LATAM market while at Ross and, together with his proven technical expertise, will be instrumental in driving Riedel's expansion and strengthening our relationships with clients in the region."
Prior to joining Riedel, Barden's extensive experience comes from nearly 12 years at Ross Video, where he was Director of Sales for all of Latin America, and more than 12 years at Miranda Technologies, where he gained valuable experience in various roles such as Technical and Support Specialist, Product Management, and Strategic Account Management. Barden started in the industry as an AV technician for Encore and later at Synamedia, where he was head of sales for Latin America.
"Riedel's reputation for cutting-edge technology and commitment to customer satisfaction align perfectly with my own professional values. I am excited to leverage my technical knowledge and experience in live production to support broadcasters and production companies in the region and strengthen and expand our partner channel in CALA/LATAM. In close collaboration with our distributors and partners, my goal is to drive new growth opportunities and deliver the innovative solutions that Riedel is known for," said Barden.
