Latin America. Panasonic do Brasil will add the Lumix line-up of cameras and lenses to its portfolio for marketing in Latin America. It will be from August with the master distribution by Merlin Distributor for the entire region.
"For a few years now, Panasonic has been accompanying the growth of the mirrorless camera categories due to the great demand in content production. When Panasonic do Brasil took over the responsibility of leading operations in Latin America, we were already considering the inclusion of those categories for Brazil and Latin America. However, we believed that it was first necessary to structure and strengthen the line of products that were available for the region: ProAV professional cameras and also projectors," said Rodrigo Costa, Sales Manager of Panasonic do Brasil.
He added that "Now that our marketing network has been implemented and is established, we understand that it is the ideal time to introduce the category in Latin American markets. Lumix is a well-known and well-established product line around the world," added the executive.
For Edson Marion, CEO of Merlin Distributor: "This is great news for all our large number of resellers and business partners throughout Latin America, having the possibility of accessing the distribution of a line of products of high technological quality such as Lumix and imposed on the market as an absolute reference in its entire range, it is also a new challenge for our company to continue achieving sales records in the region together with all of them in the distribution of each line of products that Panasonic entrusts us with its distribution".
