Chile. The National Television Council , through its Department of Studies, released a study that presents the "Map of Television in Chile and Media Consumption". According to the report, open television is now the fourth most consumed medium by people (64%), behind social networks (94%), online video (88%) and video on demand (72%).
At the national level, Chile has six television channels, of which 4 are Chilean-owned and two foreign-owned. TVN has 238 concessions throughout the country, Mega with 93, CHV with 115, Canal 13 with 192, U. de Chile with 28 and La Red with 20. All of them have an online signal and only TVN, Mega and Canal 13 have a streaming service.
As for regional channels, the figure rises to 95 throughout the country, while local channels are 43 and community channels five. More details in the following link
"As CNTV we want to make available to citizens an interactive digital map that allows them to know the current TV scenario in Chile, in an accessible and attractive format. We also want to provide up-to-date information on the consumption of audiovisual media in the context of digital convergence for decision-making by the State, the sector and public opinion," said the president of the CNTV, Mauricio Muñoz.
Media Consumption
In relation to television consumption, 41% of the population says they have watched open TV on the Internet during the month prior to the study (September 2022), especially among the youngest.
Although free-to-air TV is still watched through a Smart TV (67%) or current TV (36%), in some cases it is consumed via cell phone (10%) or computer (8%).
Most of the consumption occurs at night (news, reality shows), but teens (12 to 17 years old) also watch in the morning and at noon, just like the elders.
"As we can see in this interactive map, all open television channels have today ventured into the digital world in search of audiences. In addition to having their over-the-air signal, they have transmissions and/or publications on video sites or social networks, said the CNTV president.
Today, audiovisual consumption is mainly concentrated in video on demand and online video. 88% of those surveyed say they consume online video, mainly young people (58%) and teenagers (55%). This level of consumption decreases with age: 51% (between 25 and 34 years old), 42% (34 to 49 years old), 29% (50 and 64 years old) and 16% (over 65 years old).
64% of online video viewing is on Youtube, followed by Facebook (55%), Instagram (51%), Tiktok (38%), 13% Reels IG and the social network X (formerly Twitter), respectively.
As for those who consume Video on Demand, 75% say they use the Netflix platform, followed by Youtube (paid video) with 23%, Disney+ (20%), Prime Video (19%), and HBO Max (17%), Star+ (15%) among others. This is also mainly concentrated at night (65%).
The consumption data is provided by audience measurement company Kantar Ibope Media through its TGI survey with a sample of 3,507 people of different ages, genders and socioeconomic groups.
