Mexico. As part of the CineAlta family, Sony presented in Mexico its new Burano model, a versatile, compact and lightweight 8K full-frame cinematographic camera with 16 levels of latitude and image stabilization for E- and PL-mount lenses.
Based in the facilities of the efd production company, it was said that this new equipment will have much of the benefits offered by the Venice model, but at a lower price. Gonzalo Gamio, Product Manager and Sales Suppor Engineer of Sony PSLA, said: "This camera aims at a market of individual operators, documentalists, who opt for the equipment of the CineAlta family, which is Venice. It is a camera that can be used on the shoulder, by a single individual or by a small crew, understanding that as a post-pandemic effect many productions reduced the work teams. "
He mentioned that, due to its characteristics, it is located in a market segment that would not have competition. "It is a camera that comes to take a part of the market that we saw that many manufacturers were not taking, and Sony with the experience it has in mobility, so it gives security to the operator. This camera can work with other Sony products like Venice."
He considered that combinations of unlimited camera use can be integrated. "That's the consistency of the whole family of all CMOS sensors. It is a camera that will be able to work with Venice, also depending on budgets, as productions that will prefer to work with a Venice and three Burano, that does not have to be all Venice and that this will impact on costs. " He said the new equipment will be available in the Latin American market approximately in March 2024.
For his part, José Cadavieco, CEO of Vidiexco, said that there is already great interest in acquiring this camera. "This product is an active part of the Venice family and not only goes through our network of allies or key accounts in the region, also, due to its characteristics, it will be part of a new different line of producers and directors of photography that already with a price as accessible as that of this camera can have their own personal equipment. Only with the announcement there were already pre-orders of 30 units, which means that people know the quality of Sony, they know that this would be a 'Baby Venice' they can expect the same quality, the same features and performance at an affordable price. "
He informed that in the coming days they will make presentations of the product throughout the region. "It fills the gap between the Sony PXW-FX9, which is very popular with documentary makers, and the Venice. We are going to do a tour of all the countries of Latin America. We started in Mexico, continued in Colombia, Chile and then Brazil. This camera is more of the Venice world than the FX world, but it brings a lot of what the FX family and the Alpha bring. For example, the stabilization and follow focus part, which for the type of clients and jobs with a tight budget, this is more than enough."
It was mentioned that Burano features a 36 x 24mm full-frame image sensor. It offers 8K image quality with a maximum resolution of 8632 x 4856 and, through oversampling, can transmit 4K-looking content.
