Mexico. Fox Sports Mexico and El Financiero-Bloomberg TV, both owned in Mexico by Grupo Lauman, chose Phoenix7 to modernize and streamline their television operations.
Following the recent acquisition of Fox Sports channels from Disney, the Lauman Group faced the complex situation of maintaining the legacy channel and workflow management platform or finding a new solution that would allow it to carry out its transformation plans to increase audiences, generate higher levels of advertising revenue and reduce operating costs, while streamlining and preparing its operations for the future. In Phoenix7, the Lauman Group found the perfect solution to meet your needs.
"The thorough evaluation and comparison of the existing solution with leading alternatives led us to the conclusion that Phoenix7 was the perfect choice to meet the objectives set for our channels. Streamlining and automating the workflow is a key part of the broader plan to improve operations and optimize costs across the organization with the goal of remaining the leading television brands in Mexico in their segments," explained Israel Gomez, Vice President of Media Operations at Lauman Group, adding: "P7 was able to meet our key criteria – they met all of our requirements and more."
The key factors for the choice of Phoenix7 were its extensive history of cost-effective implementations and in a short space of time, its ability to adapt to non-standard requirements through custom developments and its extensive experience in seamless integrations with third parties; Phoenix7's rich functionality, derived from its expertise in multiple television genres, provided key insights and reinforced Fox Sports' enhanced audience and revenue model. In addition, Phoenix7 has earned a reputation as the industry's most competitive solution in terms of total cost of ownership.
