Mexico. TheWorld Wrestling Center, the Mexican National Team and Liga MX have already presented their first NFT, which marks the beginning of the exploration of this technology by the Mexican sports world.
In the case of the Mexican National Team, he offered, on the Bitso platform, 100 NFT's with the designs of the uniform that the official selection will wear in the World Cup in Qatar, virtual shirts that can also be worn in the Metaverse, which were sold out in a short time.
It should be borne in mind that this is not a new trend worldwide, previously internationally recognized clubs, such as Boca Juniors, Real Madrid, Boca Juniors, Liverpool and Bayern Munich, among others, make a presence with NFT's on the Sorare platform.
Change in the sports world
According to the legal and business firm BC&B, the sports world is making a transition to new technological tools which help the approach with fans and collectors. In addition, he points out that this phenomenon has the potential to change the way in which the spectacle is lived with the big leagues and sports clubs.
"The different sports organizations have begun to explore the possibilities that Web 3.0 offers, and there are many clubs, leagues and brands that today seek to get on this trend in order to generate new business models and create new channels for interaction with their followers."
As an example of this, the firm points to the creation of the first stadium in the metaverse, a collaboration between the Sony brand and the Premier League team, Manchester City. Project that consists of a virtual replica of the Etihad Stadium, whose purpose is that fans can see the club's matches in an immersive way from anywhere in the world, as if they were in the real stadium.
Rodrigo Marbán, partner of the Digital Transformation area of BC&B, explained:
"While the concept of the 'metaverse' in the strict sense is still far from being a reality, more and more companies are developing their own immersive worlds with virtual reality. These spaces allow for more vivid interaction between people, no matter where they are. This allows users, content creators and businesses to break down many cultural, economic and ideological barriers."
In that sense, he also assured that Mexico has potential markets and producers, so this ecosystem will see rapid growth in the years to come.
Returning to the projects that have already been carried out in this territory, the Consejo Mundial de Lucha Libre launched in 2021 its first NFT, in company with Serouno Group, a company specialized in developing this type of digital assets, specifically for the sports and entertainment sector. This company is the same one that has an alliance with Liga MX to create digital products for national football fans.
Finally, from BC&B it is estimated that by the end of 2022, the sale of NFT in the sports field will generate more than 2,000 million dollars, double the profits generated in 2021.
"As time goes on, the evolution of NFTs in any category becomes apparent. Although today it is a market integrated almost entirely by 'early adopters' technology enthusiasts, it will be interesting to see how much the adoption of these digital assets by the general public grows, and how appetizing it is for Mexican and foreign investors to create digital ecosystems around these technologies, "concluded Marbán.
