Latin America. TVyVideo presents, for the first time, the MARKET STUDY OF THE BROADCAST INDUSTRY LATIN AMERICA 2022 in order to highlight the work of the integrators of the region in favor of the growth of the industry, evidencing the opportunities and challenges to contribute in this way to a better decision making.
It should be noted that the Market Study analyzes how this economic panorama would impact the industry, country by country, from the perspective of the integrators that are part of the Top 50 carried out by TVyVideo.
The report contains specialized and in-depth chapters that address topics such as "State of Technologies in Latin America 2021-2022", "Development – Evolution of Broadcast and its relationship with other technological services in Latin America", "Broadcast Technology Trends 2022, growth and opportunities".
The first addresses imports by region, the Top Broadcast brands in 2021 and the most implemented Broadcast solutions in Latin America. On the other hand, priority is given to issues such as transmission and streaming in Latin America, investment and expenses in production, Broadcast and other services that impact the market in Latin American countries.
As for trends, the podcast is taken into account as a format that continues to increase and strengthens the trust of users, the digitization of platforms and the incorporation of new technologies. In turn, 5G band transmission, OTT services and augmented reality are included.
In addition, it analyzes the volatility in the financial markets, external shocks and new growth challenges for the region, expectations about inflation 2022, among other data in which it delves into greater depth in order to facilitate decision-making in the industry.
It should be noted that, from the macroeconomic perspectives, which are also analyzed in the report, the estimates of the International Monetary Fund are evident, which predicts that global growth will be 4.4% in 2022; that is, half a percentage point less than expected in the October edition of the World Economic Outlook (WEO), largely due to the cut in the projections of the two largest economies.
The special report also includes a market study, by sales figure, of the most used brands and also attaches information that shows the growth of the last 2 years per quarter in terms of Broadcast imports in the regions by components of spending (GDP, personal consumption expenses, private investment, government expenditures on consumption and investment).
Additional analysis of the level of investment and costs How is the market for this industry in relation to GDP? How are the fiscal fronts? How can deficits or deflations impact investment? Also, data on capital flows and risk that financial markets can present within the industry are shown.
* The report in PDF version has a value of US$299. Purchase it in English or Spanish with a 20% discount (use the code: lpi2021-1319).
Spanish PDF Version: CLICK HERE - Online Version CLICK HERE.
English PDF Version: CLICK HERE - Online Version CLICK HERE.
