Latin America. Ricardo Santos, Regional sales manager of Datavideo for Latin America, commented on the opportunities that his company is realizing for the market, with significant discounts for the region, hand in hand with its distributor Merlin.
Is Datavideo making significant discounts on its product lines, what could you tell us about it?
Ricardo Santos: That's right, we have been able to obtain a significant discount on components for the cameras of the PTC-140, PTC-280 and PTC-300 families of Datavideo and with that we were able to make this discount to Merlin Distributor as our distributor, so Merlin is able to offer our resellers in Latin America a more competitive price.
This adjustment has made our PTZ cameras the most competitive in their class on the market.
Where are the most important product offerings that you consider from Datavideo for our industry markets in Latin America?
Ricardo Santos: Some of these verticals, such as education, church, business, government, today are mostly projects that include PTZ cameras, camera control, switch, encoder and others.
Unlike the US market, the Latino market has a different time to do business, we know that the Latino market is conservative and that is why most of the adjustments imposed in the period of the Covid pandemic are just being implemented. Many chose in this first moment to have something temporary and now they are transforming the temporary into definitive in their transmissions.
This price reduction in the chambers opens the opportunity for these projects to reactivate and generate demand. A factor that we could already feel in recent days in the consultations to reactivate negotiations that were stopped, so we maintain the policy of continuing to collaborate so that our resellers continue to look for and offer projects now with a new perspective of more lucrative price.
Does this opportunity to take advantage of these important discounts consider that they will be for a certain time?
Ricardo Santos: I don't think it's for a short time, at Datavideo we consider that it's time to activate the projects that are stopped, because PTZ cameras are a large part of the amount invested in a project.
Currently Datavideo has stock in our whittier/CA and Merlin office – both in its warehouses in Miami and Brazil, we also have stock of the entire line of PTZ cameras with new prices, so we can serve the Latin American market with immediate delivery.
Datavideo, with many of its latest releases was consolidated in the market, do you think that in this way it climbs a step, making itself even more competitive with reference to the competition?
Ricardo Santos: Yes absolutely, today we are consolidated in the A/V market of the Americas and mainly in the Latin American market, where our products every year become more consistent and with it we consolidate in this market. Another important factor for Datavideo to consolidate is our commercial partnership with Merlin Distributor for the distribution of our line of equipment in the region. Our PTZ cameras are among the best-selling cameras in the Americas within their categories and with this new MSRP price suggested for Datavideo's PTZ camera families, added to its extraordinary quality, it collaborates so that recent and future launches reach the most competitive and consolidated market.
In your personal vision, do you see the current situation of our industry in Latin America promising?
Ricardo Santos: Of course, we are in an important moment, since the Latin market is in a period of reactivation of its business, which, together with the resumption of face-to-face events, strengthens and creates new paths for business.
For us at Datavideo, the realization of NAB2022 and Infoccom2022 was very important for the Latin market, where our customers were able to witness the new products and workflows offered.
We also highlight the importance of the first large-scale face-to-face event in Brazil, which was the Merlin Road-Show on June 22 in the city of Ribeirão Preto/SP, where in a single day we had an audience that was looking for a lot of information and contact with the equipment and technologies, a situation that had not happened for more than 2 years.
