Latin America. According to the company VSN, the Broadcast & Media industry has experienced in recent years great changes in the way of producing, editing, managing, planning and broadcasting content. Nowadays media companies need to be able to distribute their content and reach the largest number of viewers across more and more platforms. Therefore, to survive, it is essential to have a traffic and planning system that adapts to this new reality.
System customization and analytical reports in an intuitive and simple way
First of all, having metadata customization functionalities in any element of the system is crucial to having a competitive traffic system. Also, if you want to have a highly customizable system, it is essential to have an open and documented API (application programming interface) that, through the development of your own integrations, allows the creation or expansion of software functionalities.
Along with these, the possibility of creating customized reports and dashboards that allow analyzing the profitability and return on investment (ROI) of the contents are also extremely useful in traffic and planning systems to be able to make better strategic decisions in the business and have maximum organization and control over its programming at all times.
Integration with third-party systems and a MAM system
The best ideas are no longer generated within the four walls of an organization. Companies that are changing the rules of the game do so through ecosystems and collaborations. Therefore, it is essential that any software system is open and interoperable in order to integrate with third parties and achieve the best and most complete solution possible, even more so in the case of traffic and planning systems that must be integrated in an advanced way with various playout and broadcast systems or non-linear platforms.
Another key point is the advanced integration of these systems with MAM type software for content management. The "bidirectionality" between these systems ensures, for example, that all changes made to the traffic system can be automatically replicated to the MAM platform, bringing with it significant competitive advantages for users. In this way, professionals have the possibility, among other functions, to preview content from the traffic interface and do not need to access the MAM system to make changes to the metadata and / or segments of the stored assets.
Centralized information in a single software
Following the thread of advanced integration with a previously mentioned MAM system, it should be noted that in order to centralize the entire workflow of a broadcast and media company, this synchronization between systems is essential: from the management of the catalog and the status of the media to the planning of the content, export to the continuity system, and import of AsRunLog files.
In essence, having an easy-to-use web interface interconnected with other systems allows users to make quick and accurate decisions about the issuance of a specific piece of content, thanks to its unified functions and workflows in the same interface.
Advanced advertising management
The field of advertising within the broadcast and media industry has great potential if properly optimized. Therefore, it is crucial to have a traffic system that facilitates the management of campaigns in an optimal and intelligent way and that allows users to define time slots (such as children's time slots) to have greater control over the content and broadcast.
Also, having advanced management options such as allowing users to establish automatic rules and settings to avoid the repetition of a specific ad or even prohibit the broadcast of a certain type of advertising in specific time slots, such as children's time, brings with it great advantages for professionals. In essence, users can automate the planning of their channel's advertising with complete freedom and can also, as mentioned in one of the previous points, make ex post reports of the real benefits obtained by advertising planning.
100% web software, available in any browser
To encourage collaborative work and that multiple users can simultaneously access the traffic system from any browser and device, it is necessary that its architecture is 100% web-based. This feature allows professionals to organize and control all their channel's programming anywhere, anytime.
Similarly, having the ability to install the system both in the cloud and on-premises or having it available under a service business model (SaaS) offers users greater flexibility in deciding which type of system deployment might work best based on their present and future needs.
