Latin America. Appear and Grass Valley announced the signing of a global preferential alliance member agreement. The partnership adds the power of Appear's X Platform to the Grass Valley Media Universe, providing Grass Valley customers with a complete solution for high quality, low latency, streaming contribution, distribution, DSNG, cloud-based live production, and real-time viewing of video streams.
Under the terms of the agreement, Grass Valley will integrate Appear's products, including the X10 and X20 platforms, with its open NMOS standards and Orbit Orchestration control platforms.
With the increased pace of adoption of remote and cloud production workflows, flexible and efficient coding is a prerequisite for unlocking the best that IP-based technology has to offer. Open standards play a crucial role in giving broadcasters and content owners access to a broad ecosystem of interoperable technology. Open standards add the security of consistent performance with multi-vendor solutions, maximizing available options and reducing uncertainty and risk.
With this partnership, Grass Valley customers have a new tool for high-quality, ultra-low-latency video encoding for synchronized multi-camera open-standard SRT video streams. These flows are fed directly into the Grass Valley Agile Media Processing Platform (AMPP), the cloud-based technology platform that underlies the Grass Valley Media Universe. AMPP is capable of supporting multiple transmission protocols on public and private networks.
Appear X Platform is an ultra-low, versatile, high-capacity latency platform for high-speed video networks, enhanced IP security, and advanced compression for remote production, contribution, and distribution markets. Appear's encoder supports 4K UHD and 4:2:2 10-bit video inputs, HDR, and SMPTE 2110 for all IP contributions. In addition, Appear's ultra-low-latency X decoder allows streaming operators to dynamically interact with cloud resources without sacrificing system responsiveness.
As a member of the Grass Valley Media Universe Alliance, Appear is a certified trusted grass valley partner. Platform X was extensively tested in combination with Grass Valley platforms, not only in terms of delivering high-quality, low-latency SRT streams and JPEG XS over WAN with light touch lossless compression, but also in controlling platform X via NMOS and Grass. Valley's Orbit control system for creating automated workflows. Unlocking the ability to automate the encoding and decoding of MPEG SRT, JPEG XS, transcoding, A&V manipulation, all on a single platform.
Costa Nikols, Vice President of Global Sales Training and Training at Grass Valley, said, "The Grass Valley Media Universe aims to bring together new and existing technologies in ways that create new opportunities for our customers. This partnership with Appear directly promotes that cause.
Alex Pannell, Commercial Director of Appear, added: "We see the partnership with Grass Valley as an exciting proposition for the market. IP-based open standard workflows are increasingly desirable for broadcasters and operators, and the combination of Grass Valley's Media Universe and our X platform is a one-stop shop to build this workflow."
