Latin America. VSN has updated its corporate image with the launch of its new logo. This update is part of the visual renewal that the company began in 2020 with the redesign of its website and the commitment to digital environments, sustained through the different virtual events, such as VSN Spotlight, carried out during these years.
The VSN team has worked for months on the design of the new logo, which seeks to convey the spirit of a young, modern and innovative company. To meet this objective, the company has evolved its current logo to give more strength and facilitate the identification of the brand and, in this way, make VSN more recognizable. The letter V acquires all the prominence with a new design and is enhanced as a symbol of the future. Meanwhile, the logo complete with the initials acquires a new shape much more attractive and visual. Thanks to this change, VSN improves its visibility in different physical and digital environments.
However, this visual renewal has not exclusively affected the logo. VSN has worked to equip its products with a more attractive, intuitive and manageable interface. In this way, the company seeks to improve the experience of its current customers and simplify the usability of its systems, at a time when the increase in media management needs is causing the arrival of new users outside the Broadcast & Media industry.
Likewise, the styles and typographies used in corporate communications have been unified and their image has been updated. Along with that work, the colors of each of VSN's media solutions have been defined and new corporate materials have been created, which the company's professionals will premiere at NAB Show 2022. This makeover marks the beginning of a new era at VSN, which since September 2021 has been part of Valsoft Corporation, and highlights the constant evolution and look to the future of the company.
"After the news and changes of the last year, we believe that it was the perfect time to carry out this modernization of our image and our logo. It has been a process planned for months and with which we seek to give a boost to our brand and show what we are: an innovative, young company that does not stop when it comes to working to improve and advance, "said Aaron López, COO of VSN.
For his part, Sam Martin, Head of Design at VSN, and in charge of piloting the design of this new corporate image commented: "This change seeks to better position our brand and give a new image more recognizable, distinctive and modern. We believe the result is a flexible, powerful logo that respects the company's historical symbols, which were already ingrained in our industry."
