Colombia. Wayra, the open innovation hub and corporate fund of Telefónica Movistar, and NTT DATA, collaborate to present a solution that allows video processing to be carried out in EDGE cloud, added to Artificial Intelligence (AI) and Augmented Reality (AR) to create new digital content that viewers of different sports can access from their smartphones.
During the launch of Wayra Labs, the space that offers startups, educational institutions and companies the opportunity to develop new and innovative 5G applications for consumers and industry in the country, NTT DATA made a demo in which it has been possible to see how, applying computer vision to the movement of players, the referee and the ball during a football match, digital content of value to the viewer can be generated on an augmented reality application. Once the movement is recorded, the information allows several analyses to be carried out:
1. Tactical contents: simulation of the movement of the players, the position of the players during the attack and the defense
2. Statistics: ball possession, percentage of time in attack, etc.
3. Refereeing assistance: detects offsides, fouls and goals.
4. Heat maps that identify the areas of the pitch where a team has had more presence and possession of the ball.
For this solution, NTT DATA has contributed with its portfolio of technological solutions applied to the development of innovative use cases within the field of 5G technology, in particular in this case of the "Digital Technology Innovation" center located in Brazil, specialized in projects based on Extended Reality (XR), AI and Blockchain technologies, among others. For its part, Telefónica Movistar has provided its 5G communications network in the city of Bogotá (Colombia).
About the future the solution
Agustin Rotondo, director of Wayra in Latin America says: "We are very proud of the work done together with Movistar to launch the first 5G laboratory in the country, allowing not only entrepreneurs to make use of a space that has cutting-edge 5G technology, but also giving rise to collaborations with companies such as NTT DATA, who through a use case have demonstrated the high potential of the 5G network linking it to the entertainment industry, offering a more immersive experience for viewers through digital content in real time."
For his part, Teodoro López Palacios, partner of the Telecommunications Sector of NTT DATA, says in this regard: "For NTT DATA it is an honor to work together with Wayra/Telefónica, as a true technological partner, in the development of 5G use cases, in this case in the field of entertainment, that allow obtaining clear benefits from the use of the capabilities offered by this new technology".
