Colombia. In a period of expansion defined by Latin America, Appear will be present at Andina Link Cartagena, an event that will be held from March 8 to 10. It will do a market prospecting, looking to expand brand awareness regionally and streamline some businesses that are in process.
Carlos Iván Fernández Valencia, Regional Sales Manager for the Andean Region, will be in Cartagena with the aim of showing how Appear's technologies can help and streamline remote production and in this way, improve production flows.
For Carlos Iván, the return of face-to-face events is a good sign and will allow the company to "roll the brand in the region". The idea is to "feel the temperature of the market" and analyze possible strategies for effective participation in events in the region in the future.
Appear's objectives in the region
In the second half of 2021, Appear began to strengthen its position in Latin America with the appointment of a dedicated team to support the growing demand for live streaming across the region.
Appear's hardware and software solutions support production companies, telecommunications companies and broadcasters in the management and delivery of video, explains Carlos Iván, highlighting that they are the most energy efficient and robust in the industry.
The executive reinforces that the differential of the company is to offer robust solutions that combine hardware and software, and that can be scalable according to the use and need of each client, compensating for the initial investment. "We offer solutions with proven ultra low latency, as in La Liga where our solutions are used in the VAR and reach up to 230 milliseconds, which, added to the compression quality, in addition to not losing content packets in the sending and receiving of the content, offer a guarantee of confidence to our customers."
Carlos Iván highlights the importance of having technical support in Spanish for all of Latin America. "We speak the language of our customers." For the executive, the solutions of greater relevance and that can have greater penetration in region due to their characteristics are:
Platform X has high capacity, versatility and ultra-low latency for high-speed video networks, enhanced IP security and advanced compression for the remote production, contribution and distribution markets.
Plataforma XC has a modular header for IPTV and broadcast, which supports content acquisition, compression, stream processing, including scrambling, and multiplexing, with distribution options for cable, satellite and terrestrial networks.
X10 DSNG chassis supports satellite uplinking, decoding, and uplinking in a single rack unit for digital satellite news collection and mobile production.
NEO 10 is software that comes pre-installed on Appear hardware, and has fully integrated management, transcoding and streaming functions eliminating the complexity of traditional server-based solutions.
Carlos Iván highlights that Appear will be present at the 2022 edition of the NAB Show, which takes place from April 23 to 27, where he will present new products and solutions. The face-to-face return of the largest trade in the industry will be attended by the entire sales team for Latin America (Brazil, Colombia and Mexico) and the one based in the United States.
