Latin America. The company Appear brought together its international commercial team in person and virtually, in order to discuss the strategy and objectives for 2022.
Carlos Iván Fernández, Sales Manager Andean & Argentina of Appear, told TVyVideo+Radio that the company in the region is doing very well. "The new market growth plan in Latam is bearing fruit, we have a Sales presence in Mexico with Luis Pérez, Brazil and Chile with Bruno Targino and I who serve the Andean Region, Panama and Argentina. We also have technical support from Mexico and Brazil, in addition to the entire technical support department that is in Oslo."
As part of Appear's activity in the region, they are doing quite a few demos in different countries, and have already closed deals with clients such as Telefónica in Peru, Colsecor in Argentina, Izzi in Mexico and RCN in Colombia.
Carlos Iván Fernández added that "Appear believes a lot in the potential of the region and is investing to gain a good position in the market, based on the high quality of the equipment, the excellent technical support and the characteristics of Ultra low latency and growth capacity that our solutions give".
And in the international arena, Appear confirmed its presence at fairs such as Andinalink in March, NAB Show 2022 in April, IBC, among many other regional events, as well as the opening of its new offices in the United Kingdom.
