Latin America. While radio still retains the place of honor among the public's preference, the way in which radio listeners to consume its content has changed. Now the consumer decides:
• What kind of content you want
• Defines the time and place of consumption
• Select the device and how to consume it
The content of the radio must bring together several elements to be attractive to this new listener: on-demand content, exclusive content, compatibility with other digital platforms, integration with social networks, among others.
Because Apps make up the fastest growing sector globally, some broadcasters have developed applications solely to have a presence in stores, without offering attractive benefits for their users beyond audio streaming.
Xperi / AIM has developed RadioAPI, an exclusive digital infrastructure for radio stations that allows the simple distribution of content to different platforms including mobile devices, smart speakers, connected hybrid radio among others.
Here are some of the features:
• Integrate diverse content beyond just audio
• Connection to multiple digital platforms
• Variety of functionalities in the Apps
• Adaptable, flexible and scalable platform
• Generate consumption metrics
• Offers the listener an engaging experience
