Latin America. The Grass Valley company announced a strategic focus on live video and a new corporate identity, which includes changing its logo. Under the slogan "We Love Live", it underpins its vision of the future of the media and entertainment market.
"Every goal, every story: living is forever and it's in everyone's DNA in Grass Valley. We empower our customers to deliver the live moments that are important to people around the world, from anywhere to anywhere, across billions of devices," said Tim Shoulders, CEO and President of Grass Valley.
He added, "Today, we are strengthening our mission to support our customers in their transition to the future of media and entertainment through IP, software and cloud-based technologies. We are focused on giving today's media companies the agility they need to produce and deliver engaging live content and guide them toward flexible operating models that incorporate optimized options and workflows to enable economic transformation."
As part of its strategy, Grass Valley remains at the forefront of live media innovation by continuing to pioneer market-leading cloud-based advancements and software efficiency to transform live content for the streaming era today and beyond.
Grass Valley has an ongoing roadmap for launching new solutions and partnerships, allowing external partners to work together to improve live content production and distribution workflows. The new corporate identity embodies the collaborative nature of the GVMU.
Shoulders concluded, "Originally scheduled to be presented at the NAB Show in Las Vegas, Grass Valley's new visual identity reflects the foundation upon which our brand is built: GVMU's partner ecosystem, our technical excellence, the trust we have built around the world in the media sector, the flexibility we provide to our customers, the insights we provide on market evolution and our drive to innovate and support media companies in their transition to a cloud-based future."
The strategic move comes with strong support from Black Dragon Capital, a progressive and visionary investor that gives Grass Valley the mandate to align the new strategy and image with being the leading partner in media technology of choice.
