Latin America. Stype is a Croatian company that has specialized in developing and manufacturing tracking systems for cameras for more than eight years, has managed to position itself in the market of live broadcasts for television and cinema, with a portfolio that is integrated to offer a tracking solution for the audiovisual market.
It has the Stype Kit, a system of sensors and motors that enable existing cranes with tracking, which within its characteristics offers the option to automatically point and focus predefined planes, allowing the crane operator to release the joystick and simply balance the arm of the same, while StypeKit will automatically control the head for a more agile and reliable production.
The Red Spy, which arrives to facilitate productions with a very simple to use optical tracking system, has an infrared camera that is spatially located with reflective stickers installed on the ceiling, side walls or even the floor when used outdoors.
In addition, it offers the possibility of placing them on LED screens using perforated stickers that let in the light of these to be used in the production of Extended Reality (XR). Red Spy requires no recalibration and works with any camera, even handheld.
Finally, he presents Follower, a solution that makes your virtual objects look real. This is based on locating infrared cameras on the ceiling facing the floor of the studio or location of the event, giving the possibility to the productions with an interactive narrative with 3D objects to track objects or presenters. That is, a presenter can be part of the virtual space by allowing him to pass in front of or behind virtual objects and even place them on his hands, or make them follow the presenter or other objects.
This system is suitable for live broadcasts and opens the doors to great possibilities of innovation in the coming era of augmented reality graphics for live broadcasts, you can work with RedSpy camera tracking and Stype Kit or with Spyder, which is your own camera tracking device.
Follower easily integrates with the main commonly used rendering engines: Vizrt, Avid, Unreal, Unity, Pixotope, Brainstorm, Ross and many others.
The incursion of Epic Games with Unreal Engine within the virtual production, has generated that in the last 4 years the niche of cinema and commercials has begun to increase the virtual production and with it the camera tracking systems are more used.
This has led Stype to venture into its own StypeLand and chroma keyer Green Killer rendering solution that are integrated within Unreal Engine to reach the cinema, advertising and live events markets in various regions worldwide.
That is why it is expanding in the US with an office in Los Angeles, California and Mexico City, from where sales and operations for Latin America are controlled.
Part of this expansion includes various commercial agreements with distributors and producers in the region, such as Got It Moving Ideas (Creative Services company) and ATmedios (post-production company, events and solution integrator), both based in Bogotá Colombia, who have a showroom enabled with Red Spy to be able to show the technology to customers in Colombia and offer rental services, production and post production for the region.
