Brazil. BM&C News, a new independent financial news channel for Brazil, has partnered with Grabyo to democratize financial news by providing highly accessible video content on digital platforms.
The channel uses Grabyo to produce and deliver financial and economic news clips and video content to social media and its website.
By targeting social platforms and educating consumers about economics and investment, BM&C News hopes to reach a very broad audience and drive engagement with the financial sector so that more people can access quality financial education.
Unlike other more traditional financial outlets, BM&C News operates as an exclusively digital news channel and has no ties to banks or brokerages. The channel will use this independence to provide comprehensive coverage free of conflicts of interest.
BM&C's video strategy includes delivering real-time clips and financial market analysis to its social media channels using Grabyo's live clip generation service and cloud editing tools.
BM&C optimizes its content for every social media destination, from vertical stories on Instagram to live streams and clips on Twitter, Facebook and YouTube. The public can access the news on their favorite channels at any time, generating more than 1 million views on BM&C News' social networks.
This diverse range of content creation and platform optimization accelerated the news channel's social media monetization revenue by 30%. The channel monetizes its content by integrating Grabyo with the native advertising tools of Twitter, Facebook and YouTube. The platform also increased video views on Youtube by 80% due to the volume delivered.
By simplifying your cloud workflow, BM&C News' digital team can publish around 500 stories per month. in addition to uploading about a thousand videos on Youtube, on average monthly in the first months using Grabyo. Thus, the company continues to cover sectors ranging from cryptocurrency to the stock market.
"Working with Grabyo has allowed us to continue our mission of delivering quality financial news with integrity and agility," said Marianne Paim, Chief Content Officer, BM&C News. "We can publish clips on multiple platforms easily and quickly, and optimize market issues for our channel, and Grabyo has helped us position ourselves at the forefront of the financial news cycle."
The BM&C News team uses Grabyo's cloud-native platform to collaborate on video production from anywhere in the world. His team works on a hybrid model, with part of the content team in place and part working from home.
