Argentina. The content platform Cine.ar Play, developed jointly by ARSAT and the National Institute of Film and Audiovisual Arts (INCAA), continues its constant growth in most metrics, as evidenced by the more than 600,000 new users who joined since the beginning of the COVID-19 pandemic, in March 2020.
The last 3 months showed a sustained rise, which transforms June as the best values of the year in all variables, with increases of more than 10% compared to the previous month. Rents (the so-called Premieres Segment) also experienced a significant increase, going from 936 in March to reach 1,450 in June.
Regarding the historical audience, since its creation as Odeón (in November 2015), to date, it reached 1,915,000 historical active users (total 1,616,005 in the national territory, and 279,428 in the rest of the world) which places it as the OTT platform with the most users in Argentina, behind Netflix.
In addition, it has more than 25 million accesses to the home; 10,651,034 total views; 1,234,484 unique users with views and more than 6,300,000 million hours viewed.
Taking into account the main items, these were the records that occurred in the recent January-June 2021 semester:
- Total views: increase of 19% between January and June 2021 (from 156,364 to 186,626). Total pandemic: 3,443,139
- Unique users with views: up 24% (from 47,913 to 59,852). Total in pandemic: 3,121,191.
- New users per month: up more than 80% (from 12,752 to 23,161). Total pandemic: 622,250.
- Hours viewed: increase of 10% (from 88,287 to 97,062). Total pandemic: 1,948,964.
