Latin America. The Argentine Football Association, AFA, and Business Bureau, BB, made an agreement to have various metrics that make all the Contents of Argentine Football, both its National Championships and the Senior Team (Friendlies and Qualifiers), throughout America.
Claudio Fabián Tapia, President of AFA stated: "One of the main objectives we set ourselves at the beginning of this administration was to improve the marketing of Argentine football as a whole, both local tournaments and the national team. We have grown a lot in the generation of new resources and in this process it is essential to know our audiences, to continue expanding the frontiers of our football and generate new income in important markets. This agreement allows us to work with a lot of information and market research that will help us make better decisions. We are in an extremely professional world and the AFA must respond to its associated clubs and the sponsors that accompany us, in order to defend and improve the audiovisual assets of the Institution".
For his part, Tomás Gennari, CEO of BB added: "For BB it is an honor to return to the football that we have been accompanying for 20 years through multiple types of studies. We know that the AFA is a demanding institution since it requires knowing instantly the audiovisual performance of its contents, starting with the ratings and shares themselves. Our company is the only one in Latin America that is in a position to respond to this data in an accurate way."
Both parties pledged to work together to combat content piracy as well as to analyze which areas of the world do not have coverage of local football in order to find ways to improve its arrival in all corners of the planet.
