Argentina. The National Communications Agency, Enacom, launched a transmedia platform commemorating the centenary of Argentina's first radio broadcast and the start of regular radio broadcasts worldwide.
The site www.radio.gob.ar aims to guard the historical memory and pay tribute to one of the main mass media of the twentieth century. In this sense, the "organic" transmedia experience 100 Years of Radio Argentina proposes a journey through events in social, political and cultural history based on the prominence of radio as a gravitating means of communication.
The project covers various media, aimed at all audiences, and allows you to interact with it from homes, telling stories, providing historical data (Wikipedia style) or navigating its galleries with images ranging from the twenties to the present. It also includes 100 biographies with the voices of actors, actresses and historical announcers of our country.
This platform is a didactic and dynamic tool, conceived as a memory under construction with public participation, which will be linked to the Postal, Telegraphic and Telecommunications Museum (based in Eng. Huergo 1497, CABA) and complements the ISER Museum, which offers a historical, social and cultural understanding of the media.
Through various approaches, 100 Years of Radio Argentina allows to cross transcendental times and events, in which the happy days coexisted with the dramas and tragedies of history.
The proposal aims to establish a lasting relationship of the public with the Museum, not only from the role of spectators, but also of producers, depending on their education and entertainment options, so that they become active users and the relationship of the community with its historical memory is strengthened.
